Cookie Use Policy

This Cookie Use Policy explains how CarPalma ("we", "us", "our") uses cookies and similar tracking technologies when you visit carpalma.com - our car rental booking platform serving travellers arriving in Palma de Mallorca, Spain. By continuing to use our website, you consent to the placement of cookies in accordance with the terms described below. If you do not wish to accept cookies, you may adjust your browser settings or use the controls available in our cookie consent banner.

What Are Cookies?

Cookies are small text files placed on your device - computer, smartphone, or tablet - when you visit a website. They are widely used across the internet to make websites function correctly, to improve performance, and to provide relevant information to both site owners and visitors. Cookies are not harmful programs and cannot execute code or deliver viruses. They serve as lightweight identifiers that help a website remember your actions and preferences over a period of time, so you do not have to re-enter them whenever you come back to the site or browse from one page to another.

In addition to standard cookies, we may also use related technologies such as web beacons, pixel tags, and local storage objects. These function in a similar way to cookies and are covered by this policy. Throughout this document, we use the term "cookies" to refer collectively to all such technologies unless otherwise stated.

Why CarPalma Uses Cookies

As a car rental service operating in Palma de Mallorca, our website handles a range of user interactions - from searching for available vehicles and comparing prices to completing a booking without a credit card or deposit. Cookies allow us to deliver this functionality reliably and efficiently. Specifically, we use cookies to:

• Keep your session active while you complete a car hire booking
• Remember your preferred language and currency when you return to the site
• Understand how visitors navigate from the homepage to our vehicle search results
• Measure the effectiveness of marketing campaigns promoting our no-deposit car rental offer
• Prevent fraudulent activity and protect the integrity of our booking system
• Improve the overall performance and usability of our platform

We are committed to using cookies in a transparent manner and to collecting only the data that is reasonably necessary for the purposes described in this policy.

Types of Cookies We Use

Essential Cookies

Essential cookies are strictly necessary for carpalma.com to function. Without these cookies, core services such as the booking widget, session authentication, and form submissions would not work correctly. These cookies do not collect personal information and cannot be disabled without affecting site functionality.

Examples of essential cookies we use include:

• Session cookies - temporary cookies that expire when you close your browser. They maintain your active session while you search for vehicles and move through the booking steps.
• Security cookies - used to detect and prevent cross-site request forgery (CSRF) attacks and to verify that form submissions originate from our own pages.
• Load-balancing cookies - help distribute traffic across our servers to ensure consistent page performance, particularly during peak summer travel periods when demand for car hire in Mallorca is at its highest.

Because these cookies are technically necessary, they are placed automatically and do not require your prior consent under applicable EU law (including the ePrivacy Directive and GDPR as applied in Spain).

Analytics Cookies

Analytics cookies help us understand how visitors interact with our website. The data collected is aggregated and anonymised - it tells us things like which pages are most popular, how long visitors stay on the site, and where users tend to drop off during the booking process. This information helps us improve carpalma.com and make it easier for you to find and book the right vehicle.

For example, analytics cookies allow us to see whether visitors who land on our airport pickup page are converting into completed bookings, or whether visitors searching for last-minute car hire in Palma de Mallorca tend to browse the Car Types section first. This data is never used to identify you personally.

Analytics cookies are placed only with your consent, which you may grant or withdraw at any time using our cookie preference centre.

Marketing and Advertising Cookies

Marketing cookies are used to deliver advertisements and promotional content that is relevant to your interests. If you have previously visited carpalma.com and browsed our no-deposit car rental offers, marketing cookies allow our advertising partners to show you relevant reminders when you visit other websites or social media platforms.

These cookies track your browsing activity across different websites to build a profile of your interests. They do not store directly personal information such as your name or payment details, but they do use a unique identifier linked to your browser or device. Marketing cookies are only placed with your explicit consent.

You may opt out of marketing cookies at any time via our cookie banner or by following the opt-out instructions provided by individual advertising networks (see the Third-Party Cookies section below).

Functional Cookies

Functional cookies enhance your experience on carpalma.com by remembering choices and preferences you have previously made. They are not strictly essential but do provide a noticeably better user experience, particularly for returning visitors.

Examples include:

• Language preference cookies - remember whether you are viewing the site in English, Spanish, German, or another available language.
• Currency display cookies - remember whether you prefer to see rental prices displayed in EUR or another currency.
• Search preference cookies - remember recently entered pickup locations such as Palma de Mallorca Airport (PMI), the city centre, or the port area, so you do not need to re-enter them on your next visit.

Functional cookies are placed with your consent unless they fall within the scope of essential functionality.

Third-Party Cookies

Some cookies on carpalma.com are placed by third-party services that we use to operate the site and deliver our services. These third parties have their own privacy and cookie policies, which we encourage you to review independently.

Third-party services that may set cookies when you use carpalma.com include:

• Analytics providers (such as Google Analytics) - these services use anonymised data to help us understand traffic patterns and booking behaviour on our platform. Google Analytics data is processed in accordance with Google's privacy policy and, where applicable, under data processing agreements that comply with GDPR requirements applicable in Spain.
• Booking engine partners - our car rental search and comparison widget is powered by third-party booking technology. When you interact with the booking widget on carpalma.com, the booking partner may set its own functional and session cookies to handle your search results and reservation flow.
• Advertising networks (such as Google Ads and Meta Ads) - if you have consented to marketing cookies, these networks may place tracking pixels on carpalma.com to measure campaign performance and enable retargeting of our no-deposit car hire offers to relevant audiences.
• Content delivery networks (CDNs) - certain static assets on our website are served via CDN providers, which may place performance-related cookies on your device.

We review our third-party relationships regularly and endeavour to work only with partners who meet the data protection standards required under Spanish and EU law.

How to Manage and Control Cookies

Our Cookie Consent Banner

When you visit carpalma.com for the first time, a cookie consent banner is displayed at the bottom of the screen. This banner allows you to accept all cookies, decline non-essential cookies, or customise your preferences by category. Your choice is saved as a functional cookie so that you are not asked again on subsequent visits. You may update your preferences at any time by clearing this cookie or visiting our preference centre.

Browser Settings

All modern web browsers provide settings that allow you to view, manage, block, or delete cookies. Below are links to the cookie management guidance pages for the most commonly used browsers:

• Google Chrome - Settings > Privacy and security > Cookies and other site data
• Mozilla Firefox - Options > Privacy and Security > Cookies and Site Data
• Apple Safari - Preferences > Privacy > Manage Website Data
• Microsoft Edge - Settings > Cookies and site permissions

Please note that blocking all cookies may prevent some features of carpalma.com from working correctly, including the vehicle booking widget and language preference settings. We recommend accepting at minimum the Essential cookies category to ensure a functional experience.

Device Settings

If you are visiting carpalma.com on a mobile device, you can manage cookie-related permissions through your device's operating system settings. On iOS devices, navigate to Settings > Safari > Privacy and Security. On Android devices, access cookie settings through your browser application directly. Advertising tracking preferences on mobile devices are typically found under Settings > Privacy.

Opt-Out Tools for Specific Networks

If you wish to opt out of interest-based advertising from specific networks used by CarPalma, you may use the following industry opt-out tools:

• Google Ads settings: adssettings.google.com
• Your Online Choices (EU): youronlinechoices.eu
• Network Advertising Initiative: optout.networkadvertising.org

Cookie Data Retention

The length of time a cookie remains on your device depends on whether it is a session cookie or a persistent cookie, and on the purpose for which it was set. The table below summarises typical retention periods for cookies used on carpalma.com:

• Essential session cookies - expire when you close your browser, typically within a few hours of inactivity.
• Security cookies - valid for the duration of your session, renewed automatically if you remain active.
• Analytics cookies - typically retained for up to 13 months from the date of your last visit, in line with Google Analytics default settings.
• Marketing and retargeting cookies - typically retained for 30 to 90 days, depending on the advertising network.
• Functional preference cookies (language, currency) - typically retained for 12 months so that your preferences are remembered across visits.
• Cookie consent record - retained for up to 12 months, after which you will be asked to confirm your preferences again.

We periodically audit the cookies present on carpalma.com and remove those that are no longer in active use or that have exceeded their stated retention period.

Updates to This Cookie Policy

We may update this Cookie Use Policy from time to time to reflect changes in the technologies we use, in applicable law, or in our business practices. When we make material changes to this policy, we will update the "last updated" date at the top of this page and, where appropriate, display a notification on our website. We encourage you to review this page periodically to stay informed about how we use cookies.

If you continue to use carpalma.com after changes to this policy have been posted, your continued use of the site constitutes acceptance of the updated terms.

This policy was last reviewed and updated in 2025.

Contact Us About Cookies

If you have any questions about this Cookie Use Policy, wish to exercise your rights in relation to cookie data, or want to request further information about the specific cookies used on carpalma.com, please contact us through the following channels:

• Email: info@carpalma.com
• Address: CarPalma, Palma de Mallorca, Spain
• Phone: +34 684 757 493

For general enquiries about data protection, privacy, and your rights under the General Data Protection Regulation (GDPR) and Spanish data protection law (LOPDGDD), please refer to our Privacy Policy. For the full terms governing use of our car rental services, please see our Terms and Conditions.

We aim to respond to all data-related enquiries within 10 working days of receipt.